Branding

Chromatix are sunglasses with attachable magnetic color lenses. This was my Senior Project. I had to come up with an idea for a new product, thoroughly research that idea, conduct many interviews and surveys to see what people thought of it, then brand and market the product to the appropriate demographic. I also put together a Chromatix Branding Book which you can view below by clicking the link. This project was a lot of work but I really enjoyed the process from start to finish. I learned so much about branding and marketing and I'm very proud this. Especially since everyone loved the idea!